In recent years, checking through the advertisements for jobs at various freelance markets, local sites you can see the increased popularity of such position as a «UX/ UI-Designer” (or also known as «UX/UI-engineer», «UX/ UI-architect”). But what are the basic principles of UX/UI-design and why it is important not confuse these concepts, we’ll try to find out in this article.
Why is it so important to know the difference between these two concepts?
For the same particular reason it is important to distinguish the book from the film, based on it. This is different concepts which appear to have some general similarities interrelated, since they work with the same source.
UX / UI similarities:
Both can be applied to (almost) any product.
Both solve the problems associated with the design aspects of the product.
Both are focused on a comfortable user experience.
So, UX design really stands for User Experience Design. The main parameter that determines UX, is a general characteristic of personal user perception (functional, psychological, cultural, ergonomic, etc.) of products or services offered by entrepreneurs in the process of online interaction. UX design solves complex tasks aimed primarily at identifying the main concepts in improving your website.
Development of UX starts with defining your customer base and the establishment of a target user and its key features, and only then, based on this knowledge it is derived individual requirements to develop projects, in particular: appropriate information architecture, designing interaction, graphic design, content, and of course the user interface ( UI – User Interface Design).
Thus, UI is one of the elements of UX, but it defines a set of certain graphical components (buttons, forms, fields), whose main task is to help the user in the organization of interaction experience with a specific program / website. Effective UI-design will be deemed to comply with some basic rules, such as: organization, logical grouping, alignment, common styling interface elements, as well as the availability of space.
Understanding the basic concepts and their differences, including between UX / UI will help you not only improve the overall user interface of Your website, but the overall experience of user experience, which is always an important element in the development of any kind of website.