In recent years, checking through the advertisements for jobs at various freelance markets, local sites you can see the increased popularity of such position as a «UX/ UI-Designer” (or also known as «UX/UI-engineer», «UX/ UI-architect”). But what are the basic principles of UX/UI-design and why it is important not confuse these concepts, we’ll try to find out in this article.
Why is it so important to know the difference between these two concepts?
For the same particular reason it is important to distinguish the book from the film, based on it. This is different concepts which appear to have some general similarities interrelated, since they work with the same source.
UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.
UX / UI similarities:
Both can be applied to (almost) any product.
Both solve the problems associated with the design aspects of the product.
Both are focused on a comfortable user experience.
What is User Experience Design?
As is found on Wikipedia:
- User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
So in conclusion:
- User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
- User Experience Design is responsible for being hands on with the process of research, testing, development, content, and prototyping to test for quality results.
- User Experience Design is in theory a non-digital (cognitive science) practice, but used and defined predominantly by digital industries.
So, UX design really stands for User Experience Design. The main parameter that determines UX, is a general characteristic of personal user perception (functional, psychological, cultural, ergonomic, etc.) of products or services offered by entrepreneurs in the process of online interaction. UX design solves complex tasks aimed primarily at identifying the main concepts in improving your website.
Development of UX starts with defining your customer base and the establishment of a target user and its key features, and only then, based on this knowledge it is derived individual requirements to develop projects, in particular: appropriate information architecture, designing interaction, graphic design, content, and of course the user interface ( UI – User Interface Design).
What is UI Design?
User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
So in conclusion:
- User Interface Design is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience.
- User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.
- User Interface Design is a digital field, which includes responsibility for cooperation and work with developers or code.
Thus, UI is one of the elements of UX, but it defines a set of certain graphical components (buttons, forms, fields), whose main task is to help the user in the organization of interaction experience with a specific program / website. Effective UI-design will be deemed to comply with some basic rules, such as: organization, logical grouping, alignment, common styling interface elements, as well as the availability of space.
Understanding the basic concepts and their differences, including between UX / UI will help you not only improve the overall user interface of Your website, but the overall experience of user experience, which is always an important element in the development of any kind of website.