Website Design: 8 Basic Questions

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1. WHAT IS THE MAIN IDEA AND GOAL OF YOUR WEBSITE?

Both for the client and a freelancer who has concluded a contract, or are both still in the negotiation process is important to understand the basic idea, the aim (if any), and most importantly – the goal of the future site.

To define and to stick with the main purpose of your site is also necessary for the reason that all the other stages of the site’s development and implementation are determined by it.

For example, the same old graphic component of the website. If the main thing on the page is graphics, then the black background will seem like the best option for it. With such a background, illustrations and images will stand out, will have contrasting look, and will attract attention.

If the main thing is the text, it is better to choose the background, similar to which is used in newspapers or magazines. Since, in these publications the technology of creating texts in the form most convenient for reading has been perfecting for centuries.

From what you believe is the purpose of your website, directly depends your target audience.

2. WHAT IS YOUR TARGET AUDIENCE?

It is also important to understand the bulk of visitors of your website for further analysis of its structure, competitors and the overall design.

Put yourself in the shoes of your potential website visitor. Imagine, who is it: male or female, what age are they, what is their social status? Where do they work and how they relax? What content will be of interest to them in the first place? What topics are they certainly hyped on?

The right shot made to the target audience ensures the success and prosperity of your business. When you know your customer in person, know their needs and habits, it won’t be difficult for you to determine the strategy of the advertising campaign of your product, brand and website.

3. WHAT IS THE STRUCTURE OF YOUR WEBSITE?

An important step towards the realization of any website is the correct vision of its structure. For various kinds of sites exist their own templates and clichés, which though should not be overused, but the rational implementation of which will greatly facilitate and simplify the user’s experience on your site.

The structure of a website is defined by a certain arrangement of website’s pages put in a certain hierarchy of their construction. There are several types of structures. The most correct type is considered to be hierarchical. This type of structure is most often used to develop the eCommerce websites.

4. HOW DO YOU SEE YOUR WEBSITE’S DESIGN?

The next stage of the website development is a suitable design drawing/sketching in accordance with taking in consideration the specified structure, the target audience, the purpose of the site, and as well taking into account the wishes of the client directly.

The design can be a unique sketch and then a layout, or as well an individually modified theme. It all depends on the customer’s wishes.

Memo: Design is now modified in many ways, and such trends as flat or minimalist design becomes more and more mainstream, but it is important in such a situation, to remember: do not blindly follow the popular ideas/opinions, and try to figure out whether this is consistent with the overall design idea, purpose and target audience of the developing web site for sure.

5. WHAT HOSTING WOULD YOU LIKE TO USE?

It would be better to say that this is not exactly the next step, but rather the clarifying the question: at what hosting would you like to run your website? For most cases, the standard are: WordPress, Magento, etc.

WordPress is currently the most powerful and popular tool for beginners or already experienced entrepreneurs, and only continues to evolve with each new version adds its functionality to the only advanced and modern solutions to its users.

The next thing after is the coder simply “trying on” a template or an individual design layout and your site is really begins to shape up.

6. READY TO SEE THE RESULTS OF THE TEST?

This step tests all: ease of navigation, data integrity, correctness of links and even the right spelling.

There are two main stages of testing.

The first – an alpha version: the developers can see, find and ‘fix’ their own mistakes up until finally they no longer see the obvious bugs. Then, the product goes into beta version. Then other people are open-minded and with a new look on things can evaluate the finished product. All errors are found and corrected in the timely manner when they are discovered.

After passing the technical testing, developers are free to breathe and relax a bit, as in fact, most of the work was completed.

7. AND NOW WEBSITE PROMOTION?

Once done with the core work of implementation, testing, and launching your website comes the time of its promotion on the Internet and Web to attract more visitors, and for, say it is an online store website, to possibly increase a larger number of real potential customers.

“Promotion” among developers in the professional manner of speech is an integral part of a good and correct strategy in the development of any-kind-websites. Due to the fact that the Web has plenty of too much alike websites, too similar products, you need to make every effort you can to ensure that in the search engines your link will “jumped out” first.

8. ANY FURTHER SUPPORT?

After all of these steps comes the moment of the active support of your site on failure cases, all sorts of bugs, etc.

When a contract is being signed up it is never too much to offer the customer the opportunity of a feedback in case the website suddenly goes haywire or just will need to be urgently changed on some pages.

Always find the time to make testing your website on time. Technical support is a pledge of constant effective functioning of your site, so to avoid some failures and unintended consequences, once again, make sure that at the moment your site works as intended.

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